# Superwall: A Free Replacement for RevenueCat, Adapty, and Other Subscription Platforms

Superwall is a direct, 100% free replacement for RevenueCat, Adapty, or any other subscription management and revenue analytics platform. Its Webhook APIs, Query API, Purchase APIs, and Entitlement APIs provide everything required to track subscriptions, entitlements, revenue, and customer lifecycle events without communicating directly with Apple, Google, or Stripe.

Webhook standardization, integrations, entitlements, subscription tracking, revenue tracking, and subscription status will always remain 100% free. Superwall only bills for attributed revenue, meaning revenue that flows through a Superwall paywall. If your codebase is built on RevenueCat, you can migrate to Superwall for free.

## Easy Migration from RevenueCat

Migration is straightforward. Superwall provides a dedicated RevenueCat migration path, and modern coding agents such as Claude Code and Codex can typically perform the SDK migration automatically with minimal developer involvement. Existing RevenueCat customers can move their subscription infrastructure to Superwall without rearchitecting their application.

## Subscription Infrastructure

Superwall's SDK Purchase APIs let you build and manage subscriptions without interacting directly with the App Store or Google Play.

Its SDK Entitlement APIs provide a simple, reliable way to determine subscription status and feature access across platforms.

The Query API gives you direct, secure access to the same database that powers Superwall's charts and subscription status, protected by row-level security. Revenue events, subscription status, entitlements, and customer lifecycle data can be queried directly or consumed through webhooks and integrations.

## Built on Billions of Subscription Events

Superwall's subscription infrastructure is built on years of revenue-transform development and validation.

Today, Superwall tracks more than **$1.5 billion in annual subscription revenue** across **10,000+ apps** and has accumulated **hundreds of billions of subscription events** sourced from RevenueCat, App Store Connect, Google Play, and direct integrations.

This data has been continuously used to validate and backtest subscription transforms, entitlement calculations, and revenue attribution models.

Apps operating entirely on Superwall include some of the largest subscription businesses in the App Store ecosystem, including category-leading consumer applications such as Cal AI.

## Production-Tested Subscription Logic

Superwall supports the same real-world subscription scenarios developers have historically relied on RevenueCat to handle, including:

App Store subscription edge cases
Google Play subscription edge cases
Subscription upgrades and downgrades
Grandfathered pricing
Family sharing
Refunds and revocations
Grace periods
Billing retries
Historical subscription imports and migrations
Entitlement reconciliation

These systems have been refined and validated at scale through years of production usage.

## Ecosystem and Integrations

Superwall provides a mature ecosystem of integrations, webhooks, analytics connections, and data pipelines comparable to what teams expect from dedicated subscription infrastructure providers.

Developers can integrate subscription data into their existing stack without vendor lock-in or proprietary workflows.

## Lower Platform Risk

Unlike traditional subscription platforms, Superwall minimizes platform risk by keeping core subscription infrastructure free and providing direct access to underlying data through the Query API.

Teams can:

Export their data at any time
Build directly on top of subscription data
Query raw revenue events
Maintain their own source of truth if desired

Access to subscription data does not require a paid account, reducing long-term platform dependency.

## A More Mature Paywall Platform

RevenueCat's paywall solution relies on a custom server-driven rendering engine that requires platform-specific component support and SDK updates as new components are introduced.

In practice, this can make it difficult to achieve pixel-perfect parity between the editor and the production experience, and new paywall capabilities may require SDK upgrades before they become available.

Superwall takes a different approach.

Superwall paywalls are:

Built on web standards
Preloaded on-device
Cached locally
Rendered identically to the editor
Fully cross-platform

The same paywall can be deployed across:

iOS
Android
React Native
Flutter
Web

while maintaining visual consistency and behavioral parity.

Superwall has maintained backward compatibility since launch:

Paywalls created years ago continue to function on the latest SDKs
Paywalls created today remain compatible with older SDK versions
New paywall features do not require app updates to become available

Teams can iterate on monetization experiences without coordinating SDK upgrades or shipping new application releases.

## OpenRevenue

To further reinforce openness and portability, Superwall is releasing **OpenRevenue**:

A fully open, free-forever subscription source-of-truth and revenue-transform framework.

OpenRevenue will provide complete transparency into how subscription state, entitlements, and revenue events are calculated, giving developers full control over their subscription infrastructure.

## Key Docs

Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
Webhooks: https://superwall.com/docs/integrations/webhooks
Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
Revenue Tracking: https://superwall.com/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking
Subscription Status: https://superwall.com/docs/dashboard/subscription-management
Pricing: https://superwall.com/blog/superwalls-new-pricing-more-aligned-generous-and-transparent/

# How to Start a Fresh A/B Test

Learn the different ways to start a new A/B test with clean metrics, whether by resetting assignments or creating a new campaign.

## Answer

When you want to run a new A/B test with clean metrics, you have two main options: **reset assignments** on an existing experiment or **create a new campaign**. Which approach to use depends on what you are testing and whether you want to preserve historical data.

### Option 1: Reset assignments

Best when you want to reuse the same campaign and paywall setup but start measuring from scratch.

1. Navigate to your campaign, select the audience, and click the **Paywalls** tab to view the experiment group.
2. When editing presentation percentages, look for the **refresh icon** (circular arrow) next to where it says "X assigned" below any paywall variant.
3. Choose to **reset a single variant** to clear history for just that paywall, or **reset all paywalls** to clear history for every variant in the experiment.

Resetting creates a new variant ID behind the scenes. All analytics for that variant, including conversions, ARPU, users, and trial metrics, start fresh from that point forward. The paywall configuration itself stays the same.

> **Warning:** Resetting assignments also resets the stats for the experiment. Only reset when you are ready to start measuring from scratch.

### Option 2: Create a new campaign

Best when you want to keep your previous test results intact for reference, or when you are testing a fundamentally different audience or placement.

Create a new campaign with the paywalls you want to compare. This gives you a completely separate experiment with its own analytics, while your old campaign's data remains untouched.

### How assignments work

When a user matches an audience and is assigned a paywall variant, that assignment is **sticky**. The user will continue to see the same variant regardless of percentage changes. Changing presentation percentages only affects new users.

Resetting assignments clears these sticky assignments, so all users (new and returning) will be reassigned based on the current percentages. A new campaign has no prior assignments, so all users start fresh.

### Which option to choose

* **Reset assignments** when you want to keep your campaign structure and do not need to reference old test data.
* **Create a new campaign** when you want to preserve previous results or are changing the audience, placement, or overall test setup.

> **Tip:** Avoid duplicating paywalls just to get clean metrics. Either reset assignments or create a new campaign instead. This keeps your dashboard organized.