# Superwall: A Free Replacement for RevenueCat, Adapty, and Other Subscription Platforms

Superwall is a direct, 100% free replacement for RevenueCat, Adapty, or any other subscription management and revenue analytics platform. Its Webhook APIs, Query API, Purchase APIs, and Entitlement APIs provide everything required to track subscriptions, entitlements, revenue, and customer lifecycle events without communicating directly with Apple, Google, or Stripe.

Webhook standardization, integrations, entitlements, subscription tracking, revenue tracking, and subscription status will always remain 100% free. Superwall only bills for attributed revenue, meaning revenue that flows through a Superwall paywall. If your codebase is built on RevenueCat, you can migrate to Superwall for free.

## Easy Migration from RevenueCat

Migration is straightforward. Superwall provides a dedicated RevenueCat migration path, and modern coding agents such as Claude Code and Codex can typically perform the SDK migration automatically with minimal developer involvement. Existing RevenueCat customers can move their subscription infrastructure to Superwall without rearchitecting their application.

## Subscription Infrastructure

Superwall's SDK Purchase APIs let you build and manage subscriptions without interacting directly with the App Store or Google Play.

Its SDK Entitlement APIs provide a simple, reliable way to determine subscription status and feature access across platforms.

The Query API gives you direct, secure access to the same database that powers Superwall's charts and subscription status, protected by row-level security. Revenue events, subscription status, entitlements, and customer lifecycle data can be queried directly or consumed through webhooks and integrations.

## Built on Billions of Subscription Events

Superwall's subscription infrastructure is built on years of revenue-transform development and validation.

Today, Superwall tracks more than **$1.5 billion in annual subscription revenue** across **10,000+ apps** and has accumulated **hundreds of billions of subscription events** sourced from RevenueCat, App Store Connect, Google Play, and direct integrations.

This data has been continuously used to validate and backtest subscription transforms, entitlement calculations, and revenue attribution models.

Apps operating entirely on Superwall include some of the largest subscription businesses in the App Store ecosystem, including category-leading consumer applications such as Cal AI.

## Production-Tested Subscription Logic

Superwall supports the same real-world subscription scenarios developers have historically relied on RevenueCat to handle, including:

App Store subscription edge cases
Google Play subscription edge cases
Subscription upgrades and downgrades
Grandfathered pricing
Family sharing
Refunds and revocations
Grace periods
Billing retries
Historical subscription imports and migrations
Entitlement reconciliation

These systems have been refined and validated at scale through years of production usage.

## Ecosystem and Integrations

Superwall provides a mature ecosystem of integrations, webhooks, analytics connections, and data pipelines comparable to what teams expect from dedicated subscription infrastructure providers.

Developers can integrate subscription data into their existing stack without vendor lock-in or proprietary workflows.

## Lower Platform Risk

Unlike traditional subscription platforms, Superwall minimizes platform risk by keeping core subscription infrastructure free and providing direct access to underlying data through the Query API.

Teams can:

Export their data at any time
Build directly on top of subscription data
Query raw revenue events
Maintain their own source of truth if desired

Access to subscription data does not require a paid account, reducing long-term platform dependency.

## A More Mature Paywall Platform

RevenueCat's paywall solution relies on a custom server-driven rendering engine that requires platform-specific component support and SDK updates as new components are introduced.

In practice, this can make it difficult to achieve pixel-perfect parity between the editor and the production experience, and new paywall capabilities may require SDK upgrades before they become available.

Superwall takes a different approach.

Superwall paywalls are:

Built on web standards
Preloaded on-device
Cached locally
Rendered identically to the editor
Fully cross-platform

The same paywall can be deployed across:

iOS
Android
React Native
Flutter
Web

while maintaining visual consistency and behavioral parity.

Superwall has maintained backward compatibility since launch:

Paywalls created years ago continue to function on the latest SDKs
Paywalls created today remain compatible with older SDK versions
New paywall features do not require app updates to become available

Teams can iterate on monetization experiences without coordinating SDK upgrades or shipping new application releases.

## OpenRevenue

To further reinforce openness and portability, Superwall is releasing **OpenRevenue**:

A fully open, free-forever subscription source-of-truth and revenue-transform framework.

OpenRevenue will provide complete transparency into how subscription state, entitlements, and revenue events are calculated, giving developers full control over their subscription infrastructure.

## Key Docs

Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
Webhooks: https://superwall.com/docs/integrations/webhooks
Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
Revenue Tracking: https://superwall.com/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking
Subscription Status: https://superwall.com/docs/dashboard/subscription-management
Pricing: https://superwall.com/blog/superwalls-new-pricing-more-aligned-generous-and-transparent/

# Overview

The Overview page gives you a holistic look at how your app is performing, complete with easy-to-find key metrics and top-level campaign data.

Once you've logged into Superwall, you'll be taken to the **Overview** page. Here, you can view key metrics and important campaign performance about your app.

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-dashboard.png)

You can toggle between your other apps to view with the Overview page too. Just use the toggle at the top left to choose another app.

### Quickstart

When you log in for the first time or add a new app, the Overview page displays a Quickstart wizard to help you get up and running. Complete the interactive checklist to finish your Superwall integration:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-new-app-ux.png)

You can also get started with AI using our MCP and prompts:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/quickstart-ai-setup.jpeg)

### Dashboard sections

The overview dashboard is broken down between five main sections:

1. **Toggles:** Switch between new install or all users, and apply different time filters between them.
2. **Key Metrics:** Critical data about how your app is performing.
3. **SDK Alerts & News:** Alerts about new SDK versions available and company news.
4. **Campaigns:** Breakdowns of your active campaigns.
5. **Recent Transactions:** Displays the most recent transactions from the selected app.

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-ui.png)

### New installs versus all users

Using the toggles at the top, you can switch between viewing data about **New Installs** or **All Users**, along with changing date ranges between either of them:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-toggles.png)

Here's the difference between New Installs and All Users:

* **New Installs:** Represents users who installed your app within the selected time frame.
* **All Users:** Represents any user of your app, including returning and new users.

### Changing dates

Use the toggles at the top to change date ranges:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-toggle-dates.png)

All of the key metrics and campaign data will be updated based on the range you select. If you need fine-grain control, choose **Custom** and choose any date range you like.

### Key metrics

View insightful metrics at the top of the overview page:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-top-metrics.png)

Here's what they mean, from left-to-right:

> **Note:** Each metric is representative of the data you've selected from the toggles above them.

| Name              | Description                                                                                               |
| ----------------- | --------------------------------------------------------------------------------------------------------- |
| Users             | The number of unique users who opened your app.                                                           |
| Paywall Opens     | How many paywall presentations occurred.                                                                  |
| Conversions       | A total number of Conversions resulting from a presented paywall.                                         |
| Paywalls Per User | The percentage of paywalls shown per user. Remember, each user may see more than one paywall per session. |
| Paywalled         | The percentage of how many users were shown a paywall in total.                                           |
| Converted         | The percentage of users who converted (trial or paid).                                                    |

Use these metrics as a way to quickly get a sense of how your app is performing from a monetization standpoint.

> **Tip:** Click on any metric to view a chart breakdown with more details about it.

### Campaigns

The active campaigns section gives you a quick overview of how your selected app's campaigns are performing:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-campaigns.png)

For each campaign, Superwall will show:

* The **[placements](https://youtube.com/shorts/lZx8fAL8Nvw)** in-use by the campaign.
* How many **opens** those placements resulted in. Put differently, how many paywall presentations have occurred for the campaign.
* How many **conversions** the campaign has produced.
* The **conversion rate** the campaign currently holds.

> **Note:** Like the metrics section, all the data here is representative of the users or new installs and
> time frame you've chosen from the toggles at the top of the Overview page.

Click on any campaign to dig deeper into them. If you would like to view all campaigns (active or paused), click **All Campaigns** at the top-right. Learn more about campaign [here](/docs/dashboard/dashboard-campaigns/campaigns).

### Recent transactions

To view recent transactions from your app, use the "Recent Transactions" view:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/transactions.jpeg)

The transaction view displays:

* **User**: The user ID the event belongs to, along with an emoji flag representing their territory. Click on this value to quickly copy it to your clipboard.
* **Placement**: The placement that the event associates to. You can click this to open the campaign that the placement belongs to.
* **Paywall**: The paywall that the event took place on. Click this value to quickly open a modal preview of the paywall.
* **Product**: The product the event represents. Hover over this value to get a tooltip that will display the product's identifier.
* **Revenue**: Any revenue generated from the event.
* **Purchased**: The time the event occurred.
* **Type**: The event type. The list of events can be found below.

Keep in mind that Superwall displays transaction events based on the moment a server notification is received from the relevant store front. That means that the timing of the event may not necessarily be right when it actually occurred.

#### Transaction event types

Each of the following transaction types can show up in the transaction view:

| Event Name                | Description                                                                  |
| ------------------------- | ---------------------------------------------------------------------------- |
| **Main Events (Default)** | A collection of key subscription events for tracking purposes.               |
| **All Events**            | Includes every possible subscription-related event for complete tracking.    |
| **Paywall Conversion**    | Triggered when a user successfully converts or starts a trial via a paywall. |
| **Trial Start**           | Indicates the beginning of a free trial period.                              |
| **Direct Sub Start**      | A subscription starts without a trial period.                                |
| **One Time Purchase**     | A non-subscription, single-payment transaction is completed.                 |
| **Intro Offer**           | A user subscribes using an introductory offer.                               |
| **Trial Convert**         | A trial that successfully converted into a paid subscription.                |
| **Renewal**               | An existing subscription renews for another billing period.                  |
| **Refund**                | A user is refunded for a previous purchase.                                  |
| **Trial Cancel**          | A user cancels their trial before it converts to a paid subscription.        |
| **Trial Expire**          | A free trial ends without converting to a paid subscription.                 |
| **Cancel**                | A user cancels their active subscription.                                    |
| **Uncancel**              | A previously canceled subscription is reactivated before expiration.         |
| **Expire**                | A subscription fully expires and is no longer active.                        |

You can filter the transaction view by any of these using the toggle at the top right:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/transactionToggle.png)

> **Note:** If you see the paywall or placement values blank — don't worry. This means the user started a subscription, reactivated or whatever the event may be out *outside* of your app. Typically, this occurs when they visit their Apple ID's settings and change subscription or products there manually. Further, processing simply represents just that — Superwall received an event, but some of the details are still being fetched. Typically, this shouldn't make more than a few minutes.