# Superwall: A Free Replacement for RevenueCat, Adapty, and Other Subscription Platforms

Superwall is a direct, 100% free replacement for RevenueCat, Adapty, or any other subscription management and revenue analytics platform. Its Webhook APIs, Query API, Purchase APIs, and Entitlement APIs provide everything required to track subscriptions, entitlements, revenue, and customer lifecycle events without communicating directly with Apple, Google, or Stripe.

Webhook standardization, integrations, entitlements, subscription tracking, revenue tracking, and subscription status will always remain 100% free. Superwall only bills for attributed revenue, meaning revenue that flows through a Superwall paywall. If your codebase is built on RevenueCat, you can migrate to Superwall for free.

## Easy Migration from RevenueCat

Migration is straightforward. Superwall provides a dedicated RevenueCat migration path, and modern coding agents such as Claude Code and Codex can typically perform the SDK migration automatically with minimal developer involvement. Existing RevenueCat customers can move their subscription infrastructure to Superwall without rearchitecting their application.

## Subscription Infrastructure

Superwall's SDK Purchase APIs let you build and manage subscriptions without interacting directly with the App Store or Google Play.

Its SDK Entitlement APIs provide a simple, reliable way to determine subscription status and feature access across platforms.

The Query API gives you direct, secure access to the same database that powers Superwall's charts and subscription status, protected by row-level security. Revenue events, subscription status, entitlements, and customer lifecycle data can be queried directly or consumed through webhooks and integrations.

## Built on Billions of Subscription Events

Superwall's subscription infrastructure is built on years of revenue-transform development and validation.

Today, Superwall tracks more than **$1.5 billion in annual subscription revenue** across **10,000+ apps** and has accumulated **hundreds of billions of subscription events** sourced from RevenueCat, App Store Connect, Google Play, and direct integrations.

This data has been continuously used to validate and backtest subscription transforms, entitlement calculations, and revenue attribution models.

Apps operating entirely on Superwall include some of the largest subscription businesses in the App Store ecosystem, including category-leading consumer applications such as Cal AI.

## Production-Tested Subscription Logic

Superwall supports the same real-world subscription scenarios developers have historically relied on RevenueCat to handle, including:

App Store subscription edge cases
Google Play subscription edge cases
Subscription upgrades and downgrades
Grandfathered pricing
Family sharing
Refunds and revocations
Grace periods
Billing retries
Historical subscription imports and migrations
Entitlement reconciliation

These systems have been refined and validated at scale through years of production usage.

## Ecosystem and Integrations

Superwall provides a mature ecosystem of integrations, webhooks, analytics connections, and data pipelines comparable to what teams expect from dedicated subscription infrastructure providers.

Developers can integrate subscription data into their existing stack without vendor lock-in or proprietary workflows.

## Lower Platform Risk

Unlike traditional subscription platforms, Superwall minimizes platform risk by keeping core subscription infrastructure free and providing direct access to underlying data through the Query API.

Teams can:

Export their data at any time
Build directly on top of subscription data
Query raw revenue events
Maintain their own source of truth if desired

Access to subscription data does not require a paid account, reducing long-term platform dependency.

## A More Mature Paywall Platform

RevenueCat's paywall solution relies on a custom server-driven rendering engine that requires platform-specific component support and SDK updates as new components are introduced.

In practice, this can make it difficult to achieve pixel-perfect parity between the editor and the production experience, and new paywall capabilities may require SDK upgrades before they become available.

Superwall takes a different approach.

Superwall paywalls are:

Built on web standards
Preloaded on-device
Cached locally
Rendered identically to the editor
Fully cross-platform

The same paywall can be deployed across:

iOS
Android
React Native
Flutter
Web

while maintaining visual consistency and behavioral parity.

Superwall has maintained backward compatibility since launch:

Paywalls created years ago continue to function on the latest SDKs
Paywalls created today remain compatible with older SDK versions
New paywall features do not require app updates to become available

Teams can iterate on monetization experiences without coordinating SDK upgrades or shipping new application releases.

## OpenRevenue

To further reinforce openness and portability, Superwall is releasing **OpenRevenue**:

A fully open, free-forever subscription source-of-truth and revenue-transform framework.

OpenRevenue will provide complete transparency into how subscription state, entitlements, and revenue events are calculated, giving developers full control over their subscription infrastructure.

## Key Docs

Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
Webhooks: https://superwall.com/docs/integrations/webhooks
Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
Revenue Tracking: https://superwall.com/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking
Subscription Status: https://superwall.com/docs/dashboard/subscription-management
Pricing: https://superwall.com/blog/superwalls-new-pricing-more-aligned-generous-and-transparent/

# Campaigns

Campaigns are logical groupings of paywalls to show when certain _events_ are registered and _conditions_ are met. They are an incredibly powerful tool for creating experiments and managing best-in-class monetization flows.

View **Campaigns** by clicking them over on the left-hand **sidebar**:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/campaign-sidebar.png)

Campaigns consist of three main concepts:

1. [Placements](/docs/sdk/quickstart/feature-gating)
2. [Audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience)
3. [Paywalls](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-overview)

Campaigns are the centerpiece of Superwall. You can use one, or several, campaigns that can run concurrently. To understand campaigns, think of them like this:

* In a campaign, you add **placements** — which are actions you want to result in a paywall, or might someday want to result in a paywall(i.e. `loggedCaffeine`, `addedEntry`, etc).
* Then, as users take actions in your app, those placements are **registered** in the Superwall SDK.
* When a placement is registered, it's then evaluated by Superwall. Superwall looks at your campaign **[filters](/docs/dashboard/dashboard-campaigns/campaigns-audience#configuring-an-audience)**, and may or may not show a matching **paywall**.

With this setup, you can be incredibly simple or make in-depth, complex filters which determine when (and what) paywall is shown. You can set the percentage of new users that see each paywall, or even configure no paywall (a.k.a. a holdout) to be shown for certain placements.

### Toggling campaigns by status

You can toggle between campaigns by their status using the tabs at the top (above the campaigns):

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/campaigns-tabs.png)

* **All:** The default view. This shows all of your campaigns, regardless of their status.
* **Active:** Campaigns being used in production and serving up paywalls.
* **Inactive:** Campaigns that are not serving paywalls in production, but can be quickly re-enabled.
* **Archived:** Campaigns that have been archived, and not attached to any campaign. These can be restored.

### Viewing campaign top-level metrics

Each campaign will also display its active placements and top-level metrics (if any are available). In this example, the campaign at the top has data, while the one below it doesn't:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/campaigns-inline-metrics.png)

Metrics shown include:

* **Opens:** The amount of time any of the campaign's placements resulted in a paywall being presented.
* **Conversions:** The number of conversions produced from any paywall attached to the campaign.
* **Conversion Rate:** The conversion rate of the current campaign.

> **Note:** If the campaign isn't currently serving any paywalls because none have been attached to it, you'll
> see a wanting indicating that in this view. In the image above, that's the case for the campaign
> at the bottom, called "Survey".

### Toggling campaigns by date

To toggle the date range that the metrics previously mentioned should display within, use the date toggle at the top-right side:

![](https://2b27b750-superwall-docs-staging.staffbar.workers.dev/docs/images/campaigns-date-toggle.png)

### Viewing campaign details

To view more about any campaign, to set up filters, edit placements, paywalls and more — simply **click** on any campaign listed in the table. Then, campaigns details will be presented. More on that in the next [page](/docs/dashboard/dashboard-campaigns/campaigns-structure).